Privacy Policy

Last Updated: June 10, 2023

Welcome to Surfing Gear Sale (“we”, “us”, or “our”) at www.surfshopus.com. We’re passionate about water sports and committed to protecting your privacy while you shop for your favorite boards, foils, and gear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

We collect information to provide better services to all our water sports enthusiasts:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information (processed securely by our payment processors), and phone number.
• Device Information: We automatically collect IP addresses, browser type, operating system, and other technical details when you visit our site.
• Usage Data: Information about how you interact with our site, including pages visited, products viewed, and time spent on pages.
• Cookies and Tracking Data: We use cookies and similar technologies to enhance your shopping experience (see Section 6 for details).

2. How We Use Your Information

Your information helps us provide the best possible service for your surfing, SUP, and foiling needs:

• Process and fulfill your orders for boards, foils, and gear
• Provide customer support and respond to inquiries
• Improve our website and product offerings
• Send you relevant product updates and promotions (only with your consent)
• Prevent fraud and enhance security
• Comply with legal obligations

3. Sharing and Disclosure of Information

We value your trust and only share information when necessary:

• Service Providers: We work with trusted partners for payment processing (Visa, MasterCard, JCB, PayPal), shipping, and website analytics.
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety.
• Business Transfers: In case of merger or acquisition, customer information may be transferred as a business asset.
• Aggregated Data: We may share non-personal, aggregated statistics about website usage and sales trends.

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your security is our priority, just like finding you the perfect board:

• We use industry-standard 256-bit SSL encryption for all transactions
• Our payment processing complies with PCI DSS standards
• We store data on secure servers and implement appropriate technical and organizational measures
• We retain personal information only as long as necessary for the purposes outlined in this policy

While we implement these security measures, no internet transmission is 100% secure. Please protect your account credentials and notify us immediately of any unauthorized access.

5. Your Rights and Choices

You have control over your personal information:

• Access and Update: You can review and update your account information by logging into your account.
• Marketing Communications: You can opt-out of promotional emails by clicking “unsubscribe” in any email or contacting us.
• Data Deletion: You may request deletion of your personal data, subject to legal requirements.
• Do Not Track: Our website does not currently respond to “Do Not Track” signals.

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Necessary for website functionality, including shopping cart and checkout processes.
• Performance Cookies: Help us understand how visitors use our site to improve performance.
• Advertising Cookies: Used to show relevant ads for boards and gear you might be interested in.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

7. International Data Transfers

As we serve customers worldwide (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete it.

9. Changes to This Policy

We may update this Privacy Policy occasionally. We’ll notify you of significant changes by posting the new policy on our site with an updated “Last Updated” date. We encourage you to review this policy periodically.

10. Contact Us

Thank you for trusting Surfing Gear Sale with your water sports adventures. Now get back to browsing our 2023 STARBOARD collection or check out our complete foil kits!